Videos for Credera UK, 2022-2023
At Credera, I worked on multiple videos alongside the other designer, Tom.
Together we filmed a wide range of promotional and recruitment videos. This included: setting up focus groups to understand the campaign and the goal, working on scripts, filming on location, prepping the interviewees, editing, colour grading, picking soundtracks and adding sound effects.
Our Newcastle recruitment campaign to attract new talent to the Newcastle office proved to be the most successful, with 49k impressions, 317 clicks to the landing page and 255 clicks to UK Linkedin page, translating into 19 conversions.
Shoots for Lidl GB, 2021-2022
At Lidl, I directed photography shoots to highlight products across our leaflets, websites and socials.
From highlighting a new breaded chicken range to showcasing the bi-annual Beer Festival, I created
moodboard and scamps, presented to stakeholders, chose props, and worked with the
food stylists and the photographers to set up the shots.
